1. Name the two main metrics to determine how successful an email marketing campaign is and explain both.
  2. Analyze: My sent email has an open rate of 25%, but a reply rate of 5%, well below expectations. Should I drop my email campaign altogether, or work on it to modify it? Explain.
  3. Why would using other digital uploading video platforms, like Vimeo, benefit your SEO campaign?
  4. List two ways that the camera on a smartphone can help you do digital marketing.

Sample Solution

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