Given the SWOT analysis presented in the case, what are IKEA's key competitive advantages? What strategic focus should the company take as it looks to further expand into the U.S. market? What factor is the biggest reason for IKEA's growth and popularity: product value, service value, or branded image? Discuss the reasons for your answers.

 

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IKEA Slowly Expands Its U.S. Market Presence 1 answer below » was first posted on July 4, 2020 at 12:59 pm.
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