Description
Marketing?Presentation
Directions:
You?are?to?create?a?professional?marketing?presentation?that?includes?the?details?of?the?marketing?mix?items
below?and?the?background?information?developed?in?your?international?marketing?report?you?created?in?Module
3.?The?final?presentation?will?address?global?marketing?issues?relevant?to?the?selected?company,?its?product,
home?country,?and?the?U.S.?market,?and?will?evaluate?alternative?methods?of?addressing?these?issues.?
Entry?from?Home?Country?into?U.S.
Topics?in?your?marketing?presentation?will?reflect?the?course?topics,?assignments,?readings,?and?research?and
should?include:
Title?slide
Executive?summary?(approximately?1?page)
Background?information:?Include?company?and?product?information,?your?role?as?a?consultant,?direction?of?this
industry,?competitive?structure/concerns,?research?focus,?and?how?you?are?building?off?the?first?marketing?report
you?developed.
Global?marketing?mix?(Product?positioning?and?competitive?environment):?Identify?the?product,?customer
solutions?through?product/brand?decisions,?the?country?of?origin,?influences,?and?strategic?alternatives.
Global?marketing?mix(Pricing?decisions,?strategies?and?constraints):?Include?the?price?identified,?customer?costs,
and?pricing?decisions;?pricing?strategies?in?the?selected?foreign?markets;?and?constraints?on?pricing?in?the
selected?global?markets.
Any?global?issues/constraints:?Include?legal,?political,?sociocultural,?technological?(trends),?economic,?and?any
other?constraints.
Promotion?strategies?and?global?marketing?communication?decisions:?Include?advertising,?personal?selling,
public?relations,?and?other?promotional?strategies.
Market?entry?strategy?(including?marketing?channels/global?marketing?mix):?Include?customer?convenience,
channel?decisions/choices,?global?retailing?decisions?and?physical?distribution?selection,?and?other?market?entry
strategies.
Physical?distribution?strategy?(into?U.S.):?Include?retailing?and?wholesaling?information?and?other?physical
distribution?strategies.
Suggestions?for?leading,?organizing,?and?controlling?of?the?global?marketing?efforts?(into?U.S.)
A?compiled,?final?summary?conclusion,?including?your?final?recommendations?to?your?client.?
A?PowerPoint?presentation?(approximately?10?slides):?Use?the?notes?section?of?PowerPoint?to?document?detailed
information?to?convince?the?board?of?directors?that?your?international?marketing?plan?is?the?best?course?of?action.

 

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