Assignment 2: Global Strategy Analysis—The External and the Internal Environments

For this assignment, you are to research the environment surrounding the company of your choice, both at the macro- as well at the micro-level. For the external environment, the following two analyses should be performed: an industry-level analysis (Porter’s Five Forces), and a macro-level external environment analysis, such as the PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analysis.

Together, the data collected from these two analyses will help to determine how prepared the company is to face the main challenges of doing business in a globalized marketplace and staying competitive. Use instruments from your readings, class discussions, and specific evidence from scholarly sources to support your outcomes.

Directions:

In a 5–7-page report, complete the following:

Conduct a macro-external environment analysis (PESTEL) and identify trends that are likely to affect the industry in which your chosen company operates.
Conduct an industry analysis, identifying:

New entrants and related threats to your chosen company
Current competition
Substitute products/services and related threats to your chosen company
Power held by buyers and suppliers in the current and future target markets
Key success factors in pursuing current operations and in internationalizing/globalizing operations
From both analyses, generate a list of 5 to 8 external factors that represent important opportunities and threats (OT) facing the chosen company currently and in the future movement towards internationalization of operations.
Conduct a succinct internal analysis of your organization. Explain if existing resources and capabilities are aligned to take advantage of opportunities and face the threats identified in the external environment assessment. Your analysis should address main assets and competencies, value chain, facilities and operations, personnel, and financial situation.

Your final report will be in a word document and be approximately 5–7 pages in length and utilize at least 3 scholarly and professional sources in your research. Your paper should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation. Use the APA format.

Apply APA standards to citation of sources.

Grading Criteria Proficiency Maximum Points

Conduct a PESTEL analysis and identify trends that are likely to affect the industry in which your chosen company operates.

A PESTEL analysis is performed and a comprehensive picture of the macro-external environment is created. Identified trends are correctly presented. Scholarly resources are utilized in support.

16

Conduct an industry analysis to identify new entrants, substitute products/services, power held by suppliers and buyers, and current competition.

An industry analysis is performed and an accurate description of the micro-external environment is created, including potential key success factors. Scholarly resources are utilized in support.

24

Generate a list of 5 to 8 external factors that represent important opportunities and threats facing the chosen company currently and in the future movement towards internationalization of operations.

A logical list of important opportunities and threats to the current operations and to future internationalization is created. Scholarly resources are utilized in support.

12

Conduct a succinct internal analysis of your organization and explain if existing resources and capabilities are aligned to take advantage of opportunities and face the threats identified in the external environment assessment.

The analysis relating resources and capabilities to the identified opportunities and threats is clearly presented. Analysis logically addresses the main assets and competencies, value chain, facilities and operations, personnel, and financial situation.

20

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.

8 Total: 80

 

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