Best Buy- Using Customer Centricity to Connect with Consumers

http://bevideos.mhhe.com/business/video_library/00…

  • Question 1: What role does the Geek Squad play in Best Buys’ customer centricity approach? How does this service affect the consumer’s purchase decision? What are the risks involved?
  • Question 2: When considering time as an important situational factor, how does Best Buy try to increase consumer product knowledge, number of purchases, and satisfaction within the in-store experience?

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watch video and answer in 150 words or more was first posted on February 23, 2021 at 4:39 am.
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