Begin by selecting an organization (stakeholder) that is engaged in the controversial issue you researched in Project 1. Explore the stakeholder’s goals that encompass its interests, missions, and message. Find two specific images created by the stakeholder. The stakeholder you identify may present these images via advertisements, Public Service Announcements, flyers, billboards, or on its website. Images may be static (still) or dynamic (literal movement) or a combination of both. If you choose a dynamic image, you must be able to take a clear screen shot of the image. Start thinking about how the organization’s two images might reflect its goals and argument. Respond to the following critical examination questions. Note: these questions map onto your course rubric to guide your assessment of this visual analysis. Upload your list of answers as a worksheet to MyReviewers by the due date.


  1. Choose one stakeholder from Project 1 as your focus for Project 2 and locate two of the stakeholder’s images (either static or dynamic), which represent the stakeholder’s goals. Include a description of the images.
  2. Look at both of your images and consider their rhetorical situation. What are their purposes or goals, how are the images conveying and supporting these purposes or goals, and what audiences are the images trying to reach with their messages? Please include specific details about both images that help you answer the questions.
  3. Reflect on how your images are created to convey the stakeholder’s goal. How do the visual design principles of the image, including the colors, text, and pictures (and whatever other design principles you recognize), work together to persuade the audience to agree with the stakeholder’s message?
  4. Think about your images in terms of ethos, pathos, logos, and kairos. Identify elements of each rhetorical appeal in both of your images.

Rhetorical Appeal

Image 1

Image 2

Appeal to Logos: How does the stakeholder use reason and logic in the image to appeal to its audience? Point to specific details.

Appeal to Pathos: What ways does the stakeholder appeal to its audience’s emotion through the image? Point to specific details.

Appeal to Ethos: How does the stakeholder use credibility, reputation, and/or morality appeals in the image to persuade its audience? Point to specific details.

Appeal to Kairos: In what ways might the stakeholder use an appeal to timeliness to influence its audience? Point to specific details.

  1. Using the information you have accumulated so far, explain how the two images you have chosen support the goals of the stakeholder organization. Your answer should be at least 200 words.
  2. Take a screen shot of your two images and paste your two images here.

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